CapCut
CapCut is an AI-powered photo and video editor for creating social media content. It offers online editing, AI video and image generation, text to speech, background removal, auto subtitles, templates and audio cleanup tools for creators, marketers and teams.
About CapCut
Overview
CapCut is an AI-powered photo and video editor designed for creating trending content for platforms such as YouTube, Instagram, TikTok and Reels. It can be used online in the browser or downloaded for desktop and mobile, and combines a standard editing timeline with AI generation and editing tools.
Key features
- AI video and image generation: Turn text, images or keyframes into videos, and turn text or reference images into visuals.
- Video Studio: Describe what you want in a chat and CapCut's AI video editor builds a video from scratch, including style and avatar.
- AI Design: Generate layouts for social media posts, covers and marketing materials.
- Text to speech: Convert text into natural-sounding AI voices for narration, videos and podcasts.
- Image tools: One-click background removal, image enhancement, image resizing and an online photo editor.
- Video tools: Online video editing with cutting, trimming, transitions and subtitles, video background removal, video conversion and automatic subtitles in multiple languages.
- Audio tools: Extract audio from video, remove background noise and enhance voice clarity.
- Templates: Ready-made templates for Reels and TikTok, social media, AI effects and business content.
Use cases
- Creating short-form social videos for TikTok, Reels and YouTube.
- Producing marketing and promo videos, ads and product visuals.
- Adding captions and voiceovers to videos without recording.
- Cleaning up audio and improving image quality for publishing.
- Collaborative content production for teams with shared brand assets.
Pricing
CapCut offers a free plan with basic editing tools and free templates. Paid tiers include Pro, Ultra and Teams, billed yearly or monthly, with AI credits, premium templates, AI features and storage. A 7-day free trial of CapCut Pro is mentioned for new users, and some AI video models are also priced per second of generation. Displayed prices are for reference and may vary by region and platform.
Who it is for
CapCut suits individual creators, social media managers, marketers and creative teams who want an accessible editor with built-in AI generation, templates and audio tools for producing short-form and promotional video content.