Photoroom
Photoroom is an AI photo and video editor for e-commerce. It removes backgrounds, generates studio-quality product images and videos, applies brand rules, and supports batch editing and API automation for sellers, marketplaces and brands.
About Photoroom
Overview
Photoroom is an AI-powered visual editor built for e-commerce. It turns product photos into listing images and videos, combining background removal, AI-generated scenes and batch editing so businesses can produce consistent, on-brand visuals at scale. It is available on the web, iOS and Android, and offers a REST API for automated workflows.
Key features
- AI background removal: one-click, pixel-perfect cutouts for clean product listings, white backgrounds or transparent exports.
- Studio-quality shots: upload a product photo and generate listing-ready visuals in seconds.
- Brand Library: save brand colors, logos, fonts and layouts so every image stays consistent across channels.
- Batch editing: edit hundreds of images at once, apply parameters across a catalog and export marketplace-ready visuals.
- Video ads and product videos: turn product photos into video ads with actors, music and voiceover, or animate photos into product videos.
- Core editing tools: shadows, Product Fixer, Retouch, AI Fill, AI Expand/Resize and Image Enhancer.
- API and MCP access: a REST API with endpoint-level control and an MCP server for use in AI assistants such as Claude.
- Enterprise controls: custom AI models trained on your catalog, role-based access, usage dashboards and audited security controls.
Use cases
- Creating marketplace-ready product listings and white-background images.
- Producing video ads for Meta, TikTok and YouTube from product photos.
- Scaling visual production across large catalogs with batch jobs and automated brand QA.
- Automating image workflows through PIM, DAM and cloud connectors or the API.
Pricing
Photoroom offers Pro, Max, Ultra and Enterprise plans, with a free starting option and paid subscriptions. Paid plans include monthly export allowances and AI credits for resource-intensive tools such as video ads, product videos, model shots and AI backgrounds. Enterprise pricing is custom and available by contacting sales. Exact plan prices are shown on the official website.
Who it is for
Photoroom is aimed at e-commerce sellers, growing brands, marketplaces, resale platforms and enterprises that need high-volume, brand-consistent product imagery and video.